Tony Schwartz, R.I.P.

by

We’ve lost a good ad man.

Sometimes known as the “wizard of sound,” Tony Schwartz is most famous for helping create the “Daisy Ad” in 1964. You know the ad — the one that ran only once; the one with the little girl hauntingly (and somehow endearing) counting; the one some say began the now commonplace negative political advertising era.

Read his obit here.

And see the “Daisy Ad” here:

 

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